JANUARY 25, 2025
And if you feel your site isn’t getting the love in search engines that it should be getting based on the quality content you provide, it might not be what you’re saying – but how that message is presented, and how your website is built and coded. Here’s where a technical SEO freelancer can help. From repairing crawl errors to enhancing Core Web Vitals, these pros forge user engagement in the unseen, yet critical elements of your website that affect search.
Whether you are a blogger, small business owner, or eCommerce brand, knowing what a technical SEO specialist actually does—and how they can help—is crucial to any level of digital success.
By Shamim Hasan
1. Definition of a Technical SEO Freelancer
A technical SEO freelancer is a specialist who works to maximize the organic search visibility of your website by working on the structure and technical aspects of your website. While Search Engine Optimization (SEO) is similarly concerned with content, unlike the typical SEO consultant who may be primarily interested in keywords and content, the technical SEO specialist must attend to:
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Site performance
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Indexability
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Crawlability
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Website structure
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Speed and stability
In plain English, a technical SEO expert makes sure your website is “search engine ready” under the hood—so your content and links can do their job.
2. Duties and Responsibilities of a Technical SEO Consultant
What does a technical SEO freelancer do? An expert technical SEO freelancer does many things to enhance a site’s health and performance on search engines.
🛠 SEO Audits
They perform in-depth website audits to find broken links, crawl errors, speed issues, and mobile-friendliness problems.
⚡ Website Speed Optimization
Both the rankings and the user’s experience will suffer if a website is slow. They minimize scripts, decrease server response time, and optimize load time.
📊 Core Web Vitals SEO Optimization
Largest Contentful Paint (LCP); First Input Delay (FID), and Cumulative Layout Shift (CLS) are key Google ranking signals. A freelancer maintains and updates these frequently as part of their technical SEO services.
🗺 Schema Markup & XML Sitemaps
Make your website ready for search engines with scalable, secure schema and accurate XML sitemaps. They use structured data to let search engines know more clearly what your content and objectives are.
🔎 Crawl & Indexation Fixes
They use Google Search Console to find out which pages Googlebot crawls or doesn’t, ensuring that your most important pages are not blocked or left unindexed.
🔄 Site Migrations
If you are changing platforms or redesigning, a technical SEO expert ensures that you do not lose any traffic or rankings in the process.
3. Why Opt for a Freelancer Instead of an Agency?
Agencies are great, but working with a technical SEO freelancer has many benefits – especially for small to medium-sized organizations:
👤 Personalized Attention
You work directly with the expert — not an account manager or someone in between.
💰 Cost-Effective
Freelancers generally charge less than full-service agencies, which is affordable for growing brands and bloggers.
🔄 Flexible Workflow
Freelancers take your site’s particular setup and workflow into account; they don’t fit you into a pre-established template.
🚀 Faster Turnaround
Freelancers can move quicker than agencies and can deal with your problems right away, including time-sensitive technical issues.
4. Who Should Hire a Freelance Technical SEO Consultant?
Here are the best use cases for hiring a technical SEO expert:
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Small Business Owners: Wanting better site performance and higher rankings—without paying a fortune to an agency.
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Bloggers & Affiliate Marketers: Need a fast, mobile-friendly website to maximize ad revenue.
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eCommerce Store Owners: Struggling with non-indexed product pages or 6-second loading times?
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Developers: Need help implementing SEO best practices within code to ensure search compatibility.
If you get most of your leads, clicks, or revenue from Google, a technical SEO freelancer can be one of your most valuable investments.
(H2) 5. The Everyday Technical SEO Workflow of a Freelancer
And while every expert has their own process, here’s a typical technical SEO workflow:
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First Audit: A site-wide health check to identify technical hindrances to SEO.
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Roadmap Planning: Tasks are ranked according to their impact and ease of implementation.
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Execution or Guidance: The freelancer either executes the changes or works with your developer.
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Monitoring & Reporting: Regular reports (monthly or bi-weekly) to show technical improvements and SEO performance gains.
This detailed approach ensures no issue is overlooked—unlike large agencies that often rely on rigid templates.
6. In Conclusion: Long-Term SEO Health Is Worth Investing In
A good website is like a solid foundation—no matter how strong your content is, it won’t hold up without it. When you hire a technical SEO freelancer to work on your site, you’re investing in a fast, secure, and optimized platform that search engines will favor.
If you’re serious about growing your business through organic search, it’s time to prioritize the technical side of SEO. That could be the key difference between appearing on the first page—or not appearing at all.